Segmentation Engine

Build dynamic audience segments for targeted actions

Total Segments

18

4 system + 14 custom

Active Campaigns Using

7

Linked to live campaigns

Largest Segment

4,218

Heavy Readers (non-sub)

Last Auto-Update

2m ago

Real-time refresh enabled

Segment Size Distribution

Segment Overlap

Heavy Readers & Trial Expiring 142

High conversion opportunity

Sports-Only & High LTV 89

Upsell candidates

Churn Risk & Low Activity 312

Needs immediate attention

All Segments

Segment Name Type Criteria Size Change (7d) Linked Campaigns Last Updated Actions

Heavy Readers (Not Subscribed)

Auto-updating segment

AI-Generated 3+ premium articles/week, no active subscription 4,218 +312 2 active 2 min ago

Sports-Only Subscribers

Content category segment

Custom 80%+ reading in Sports category, active sub 1,842 +45 1 active 5 min ago

Trial Expiring in 7 Days

System segment

System Trial status, expiry within 7 days 34 -8 3 active Real-time

High LTV Subscribers

Value-based segment

Custom LTV > $500, active for 6+ months 892 +23 0 active 15 min ago

Churn Risk Subscribers

AI-predicted churn risk

AI-Generated Low activity last 14 days, AI churn score > 70% 156 +28 1 active Real-time

Political Content Addicts

Content category segment

Custom 70%+ reading in Politics, daily reader 2,103 +67 0 active 10 min ago