Avg Articles/User/Day
4.7
+0.3Avg Scroll Depth
68%
+2.1%Avg Time on Article
3m 42s
-8sDaily Active Readers
8,421
+12%Conversion Trigger Hit
342
5th article reachedReading by Content Category
Reader Frequency Distribution
Conversion Funnel: Anonymous to Subscriber
124,500
Anonymous Visitors
100%
34,200
Registered Users
27.5%
4,870
Trial Users
3.9%
1,247
Paid Subscribers
1.0%
Scroll Depth Analysis
0-25% (Bounced)
18%
25-50% (Skimmers)
24%
50-75% (Engaged)
32%
75-100% (Deep Readers)
26%
Deep readers convert at 3.2x the rate of skimmers
Conversion Triggers
5th
5th Premium Article
Most effective conversion point
34.2%
conversion rate
3rd
3rd Visit in a Week
Frequency trigger
28.7%
conversion rate
5+ Min on Article
Engagement trigger
22.1%
conversion rate
Shared Article
Social trigger
18.5%
conversion rate
Device & Platform Breakdown
62%
Mobile
Avg session: 4m 12s
Avg articles: 3.2
Conversion: 0.8%
31%
Desktop
Avg session: 8m 34s
Avg articles: 6.1
Conversion: 1.4%
7%
Tablet
Avg session: 11m 05s
Avg articles: 7.8
Conversion: 1.9%