Monthly Recurring Revenue
$47,582
12.5%
vs last month
New MRR: $8,200
Expansion: $3,150
Churn: -$2,890
Annual Recurring Revenue
$570,984
18.3%
YoY growth
Projected ARR: $685,000
Active Subscribers
1,247
8.2%
This week: +102
Active Trials:
87
Churned (30d):
34
Monthly Churn Rate
2.7%
0.5%
improvement
Target: <5%
ARPU (Average Revenue Per User)
$38.15
$2.35 from last month
Customer Lifetime Value
$1,432
CAC: $312 | LTV:CAC = 4.6:1
Trial Conversion Rate
42.8%
37 of 87 trials converted this month
MRR Growth Trend
Subscriber Growth
MRR Waterfall (This Month)
New MRR: $8,200
Expansion: $3,150
Contraction: -$1,200
Churn: -$2,890
Revenue by Plan
Enterprise
$18,400 (38.7%)
Professional
$21,350 (44.9%)
Starter
$7,832 (16.4%)
Cohort Retention Analysis
| Cohort | Size | M0 | M1 | M2 | M3 | M4 | M5 |
|---|---|---|---|---|---|---|---|
| Nov 2024 | 102 | 100% | - | - | - | - | - |
| Oct 2024 | 95 | 100% | 94.7% | - | - | - | - |
| Sep 2024 | 87 | 100% | 93.1% | 89.7% | - | - | - |
| Aug 2024 | 112 | 100% | 91.1% | 87.5% | 84.8% | - | - |
| Jul 2024 | 98 | 100% | 95.9% | 90.8% | 86.7% | 82.7% | - |
| Jun 2024 | 105 | 100% | 92.4% | 88.6% | 85.7% | 81.9% | 79.0% |
Quick Stats
This Week
+102
New subscribers
This Month
+387
New subscribers
Cancelled (30d)
34
-2.7% churn rate
Expected Revenue
$52,340
Next 30 days
Net Revenue Retention
115%
Expansion > Churn